Octobrrring it!

August was super busy. I looked forward to September. Turned out that September was busier. I looked forward to October. Well... turned out that October was the BUSIEST! Aside from our high school reunion (see previous blog post), I had to juggle 10,000 other things for work. Geez, work really does get in the way of partying doesn't it? (Joke. Boss, if you're reading... I just want to say I LOVE MY JOB, let's look for more projects, please? We can never be too busy. I'm not being sarcastic ha. I'm serious. Please give me more assignments. More duties. And I hope I'm not overdoing this.)

Anyhooo... One of the "major major" (uso ang catchphrase na ito ngayon) projects I was involved with happened last October. I want to tell you a little something about it, 'cos this is one of those projects that I really enjoyed! Of course, I enjoy working for every project I'm assigned to. I LOVE MY JOB. Boss, let's look for more projects, please? We can never be too busy. Wait, I think I said that already.

Shall we go back to the topic? What's it again? Oh, right.

Last October, was Kawasaki Motors Philippines' Dealers Convention entitled, "HEAVY METAL" The Rock and Rollin' Dealers Convention 2010! The theme was ROCK AND ROLL (duh).

Invite (front)

Like I said, I had so much fun conceptualizing this event. Like everyone else, I am a big music lover. I listen to all kinds of genres. I do have my preferences, but I know there is one genre that never ever gets old... and that's ROCK AND ROLL. It's such a classic culture of music, attitude, fashion, with a character that stands out from all other genres. Plus it meshes so naturally with Kawasaki's "dark and dangerous" brand image that the event became a no-brainer. There's something about motorbikes and rock and roll, they just fit so well together, don't they?

Invite (back, program schedule

Oct. 22nd was 1 whole day of Elvis, The Beatles, The Rolling Stones, ACDC, Metallica, and Deep Purple, to name just a few. Everyone had their rocker outfits on, donning leather jackets, bandannas, boots, black tights, tattoos (yes, some were fake, but still awesome). The spirit of rock and roll was very much alive! We received so much positive feedback from the guests (Kawasaki dealers). In fact, they enjoyed the event so much they're asking for a part 2! That's very nice to hear. =)


All in all, it was a success! I leave you with my souvenir photo for the night, with our art director, Ichan, and our client, Mitch. I admit I got a little carried away. 

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The TVC below was done in August but I was not able to post it then as it did not air yet until September. And, like I said, I had the busy, busier, and busiest months of 2010! 

Yes, I know I'm getting ahead of myself, it's only November and 2010 is yet to end. I was just hoping I could lie low a little until the end of the year. If that's possible anyway.

Anyway, here's Mosbeau "White" TVC30s featuring Angel Locsin.






That's all for now folks. I want to post a little more of what I've been doing for the past few months but I may have to find a better time to do that. In the meantime, I leave you with this thought I came across over the interwebs:

"Resist the temptation to get a job. Instead, play. Find something you enjoy doing. Do it. Over and over again. You will become good at it for two reasons: you like it, and you do it often. Soon, that will have value in itself."

Ascof "Healing Hand" TVC30s

I'm always proud of our work, but this one holds a special place in my heart (for a personal reason). =)

Agency: Well Advertising
Director: Robbie Dinglasan
Producer: Cookie Littaua

Kawasaki "BAH" TVC30s

Presenting... 

One of the fruits of our labor for the 1st quarter of 2010.

Kawasaki "Buhay Ang Hanapbuhay" TVC30s
Director: Raymond Red
Producer: Cookie Littaua
Agency: Well Advertising



And... another thing I wanted to share.

We did not make the next one below, but I wish we did. This is what I call "goose-bump worthy". It's exactly the kind of thing that inspires me to do good at my job.



Say it with me... GENIUS.

Pain is Beauty, and Beauty's a Pain

Disclaimer: Specifics may have been changed, not affecting the outcome of this story. This is to protect the author from losing her job.

 
Know what I hate? 

(a little side note: I've always "disliked" using the word HATE, but this is an exception)


I absolutely HATE generic, template commercials. I just HATE them with every ounce of passion I could muster. One example? Beauty products! All the same old same old shampoo and skincare ads with the same... MESTIZA LOOKING GIRL WHO IN THE NEAR FUTURE WILL GET A CONTRACT WITH ABS-CBN OR GMA... LONG SHINY HAIR WITH NOT A STRAND OF HAIR OUT OF PLACE... SILKY, CREAMY, FLAWLESS, AND YOUNGER-LOOKING SKIN IN 24 HOURS... CELEBRITY ENDORSEMENTS... Ayayay! Everyone's just doing and saying the same thing! I know I sound like a self-righteous, angsty, goth teenager with no friends, but this is really how I feel! Must we conform to the same old ad template every single time??? Look, I'm not saying I'm not guilty of creating such template ads... as they say, there's a reason why the "formulas" are so popular. What I'm only saying is, I don't like creating such ads! It's sickening!


But, wait... there's more!

Guess who's pitching for a beauty product account and is now writing a beauty product commercial? (Clue: we have the same hair color and length! She also has a pesky mole right smack on the bridge of her nose, which many tell her is her lucky charm.)


Well, I know this writer very well. She will make it different! She will not conform! Down with the templates! (unless the client wants a template ad, and in that case... it's not the writer's fault, my dear friends.)


Here's a lesson I've learned these past few days: don't blame the writer!

Principles? Shminciples!

Love... love... love. / Tweeting consequences

"There's nothing you can do that can't be done... Nothing you can sing that can't be sung..."

Forgive me, for tonight I feel enveloped in an awesome luurrrve mood all of a sudden. This doesn't happen too often so, you know... just let me be. One night only.


First, I want to share this Puma TVC I found on the interwebs. Such a simple yet sweet balance of soft and tough.



Maybe some of you are now wondering (if anyone actually reads the nonsense in my blog), so let me set the record straight... I'm not in love. I can almost hear you screaming "yihee!", whoever you are ms./mr. lurker (again, I'm just assuming people find my stuff remotely interesting). There is no new boy. Not even a crush. If there was anyone, even just someone with potential, I won't deny it. So, stop it already. (Am I talking to myself again? Yes, unfortunately. See what I did there?)

I don't know, I just feel love-inspired. The general kind of love. You know, love of others? Loving thy neighbor? Forgiveness? People on the street, giving and receiving. People doing good deeds. Friends who'd drop everything for another friend. That kind. That's love... and that's inspiring.


It's weird that I had to classify the kind of love I'm talking about. I'm not really sure there are different kinds of love. I mean, isn't it the same thing? I'm not talking about the feeling, alright, 'cos that's different. Oh God, here I go again with the nonsense.

Moving on...
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Tweeting consequences

I just had a revelation. Twitter can be as evil as facebook.

Yeah, a strong statement I know. About facebook, I'm sure many of you have been victimized by the horrible yet juicy and addictive gossip central time-sucker that is facebook. Don't get me wrong, I'm guilty as charged, 'cos no matter how much I BELIEVE that facebook is an evil corporation ran by the devil himself, I just can't rid myself of the damned thing. I'm being screwed and still hooked... and the devil is happy. And with the entire facebook population getting hooked? Facebook population is not just the size of a country, it's a continent, for Christ's sake. The devil cries tears of joy for the continent of souls he owns now, and I'm one of them.



Twitter, on the other hand... I always thought twitter was my quiet sanctuary. Things I would never EVER post on facebook, I post on twitter. Whenever I need an escape from all the evil facebook noise, I go to the bird and I tweet my heart out. This is fine if you have a private twitter profile (like mine), but not if you don't remember everyone who's been following your every tweet. 

See, I'm a little more liberated on twitter. Blame the bird... that thing makes me feel different about myself. I've been spilling my guts without even thinking who sees my tweets. Let's just leave it at that 'cos blogspot is the only friendly territory I have now and I don't want to ruin it by saying too much again. 

Twitter is facebook's less-evil-but-evil-nonetheless twin sister. If facebook is the self-confessed gossip monger, then twitter is the one who swears will keep her mouth shut, then reveals all your secrets to the next person. Painful I know, but the truth is, twitter looks sweeter (I meant to rhyme), but it does have a hidden dark side.

Ascof "Usapang Natural" TVC30s

Below is our new TVC for Ascof Lagundi Cough Syrup entitled, "Usapang Natural". I am super proud of this. =)
Kudos to direk Robbie Dinglasan for a job well done!