Friday, November 5, 2010

Octobrrring it!

August was super busy. I looked forward to September. Turned out that September was busier. I looked forward to October. Well... turned out that October was the BUSIEST! Aside from our high school reunion (see previous blog post), I had to juggle 10,000 other things for work. Geez, work really does get in the way of partying doesn't it? (Joke. Boss, if you're reading... I just want to say I LOVE MY JOB, let's look for more projects, please? We can never be too busy. I'm not being sarcastic ha. I'm serious. Please give me more assignments. More duties. And I hope I'm not overdoing this.)

Anyhooo... One of the "major major" (uso ang catchphrase na ito ngayon) projects I was involved with happened last October. I want to tell you a little something about it, 'cos this is one of those projects that I really enjoyed! Of course, I enjoy working for every project I'm assigned to. I LOVE MY JOB. Boss, let's look for more projects, please? We can never be too busy. Wait, I think I said that already.

Shall we go back to the topic? What's it again? Oh, right.

Last October, was Kawasaki Motors Philippines' Dealers Convention entitled, "HEAVY METAL" The Rock and Rollin' Dealers Convention 2010! The theme was ROCK AND ROLL (duh).
Invite (front)

Like I said, I had so much fun conceptualizing this event. Like everyone else, I am a big music lover. I listen to all kinds of genres. I do have my preferences, but I know there is one genre that never ever gets old... and that's ROCK AND ROLL. It's such a classic culture of music, attitude, fashion, with a character that stands out from all other genres. Plus it meshes so naturally with Kawasaki's "dark and dangerous" brand image that the event became a no-brainer. There's something about motorbikes and rock and roll, they just fit so well together, don't they?
Invite (back, program schedule
Oct. 22nd was 1 whole day of Elvis, The Beatles, The Rolling Stones, ACDC, Metallica, and Deep Purple, to name just a few. Everyone had their rocker outfits on, donning leather jackets, bandannas, boots, black tights, tattoos (yes, some were fake, but still awesome). The spirit of rock and roll was very much alive! We received so much positive feedback from the guests (Kawasaki dealers). In fact, they enjoyed the event so much they're asking for a part 2! That's very nice to hear. =)

All in all, it was a success! I leave you with my souvenir photo for the night, with our art director, Ichan, and our client, Mitch. I admit I got a little carried away. 

The TVC below was done in August but I was not able to post it then as it did not air yet until September. And, like I said, I had the busy, busier, and busiest months of 2010! 

Yes, I know I'm getting ahead of myself, it's only November and 2010 is yet to end. I was just hoping I could lie low a little until the end of the year. If that's possible anyway.

Anyway, here's Mosbeau "White" TVC30s featuring Angel Locsin.

That's all for now folks. I want to post a little more of what I've been doing for the past few months but I may have to find a better time to do that. In the meantime, I leave you with this thought I came across over the interwebs:

"Resist the temptation to get a job. Instead, play. Find something you enjoy doing. Do it. Over and over again. You will become good at it for two reasons: you like it, and you do it often. Soon, that will have value in itself."

Wednesday, November 3, 2010

Flashback! Zobel 2000's 10th year high school reunion

Many of us consider our high school years the best years in our lives. High school was when we met some of the most important people in our lives, our batchmates, which include our best friends then, and if we are lucky enough, still our best friends now. I will never forget high school.

It has been 10 years since I've graduated high school (If you didn't know, I studied high school in De La Salle Zobel here in Alabang, Philippines) and this is the year of our 10th year high school reunion. Knowing my batch, how competitive we are, how we think we're the BEST in everything (we really are! hehe), and how we wanted everyone to know that (ang yabang namin no!), I knew this would be a big event. I heard my batchmates Ben, Joei, and Russ were organizing the event, and I wanted to help so I volunteered my "talent" (HUWAW) as my contribution. I thought that considering the nature of my job, there's probably something I can do to help generate buzz about the reunion and make it a little more fun / interesting. I told them I'd help with creatives: teasers, invites, collaterals, the AVP, basically anything that needed a creative touch.

Needless to say, this project was very close to my heart.

I would like to share some of the creatives we've done. I also just want to share that I even got a little emotional when I was conceptualizing some of these materials. Complete with teary eyes (especially the AVP, nevermind that I was finishing it until 4am the day of the reunion). Hahaha it's funny 'cos it's true.

Teasers (our concept was 90s):

And then, there was the reunion countdown, 10 Days to go before the reunion: 10 Reasons to go to your high school reunion (with the help of Russ, who did the wonderful layout). Here are some of the reasons.


Official invite:


So, after all the preparations... and everyone's excitement, the day finally came. October 23rd 2010 at the Alabang Country Club, 7:30 pm.

I did one last material which was shown at the reunion: our AVP... Okay, actually there was no time to finish an actual AVP. So what I did was a powerpoint slideshow of old and recent pictures of everyone in our batch, plus a simple edit of our old cheering video. I couldn't really upload the slideshow (how?) so I'll embed the old video instead:

Too bad I can't show you the entire slide show. Doon talaga ako naging emotional eh. Sa totoo lang, napaka-senti nung slide show na ginawa ko! Hehehe. But yes, it was very simple (it's the thought that counts!). At least I got what I wanted when I showed it to my batchmates, which was a whole lot of reminiscing and goose bumps galore!  Grabe it's surreal to see yourself that young on video. I don't think anyone ever thought that many years later we'd be gathered as a batch just to watch our high school selves (and our batch kicked ASS in cheering competitions, if I do say so myself). I didn't really know what feelings I should expect with planning, executing, and attending my high school reunion so all the emotions were new to me. New but very nice. Definitely a once in a lifetime feeling.

So that's it!  Really, my blog entry does not give justice to all the fun we had during the event. Our reunion will go down in history, as the best Zobel 2000 gathering TO DATE! As some of our batchmates said, the reunion just beat our PROM. Imagine that.
Hehehe, ang OA, enough with the cockiness. Okay, but seriously, we had a flashbackin' and a spankin' good time! Are you convinced? No? Look how many people attended the reunion... and it was still early when this picture was taken!
Zobel 2000: 10 years later
Yun lang po. Batchmates, see you all on our 15th year! =)

Many thanks to the organizers (Ben, Joei, Russ), to all the batchmates who pitched in the planning and funding, and all those who attended the reunion. My love for batch 2000 is forever! Animo Zobel 2000! Animo La Salle!